People uploaded their whole shitty lifes onto Facebook while everyone out there warns you to not do that. Yet people argued that they need a place to connect to their friends and all the other crap that FB-users come up with to explain this shitty move (much like cigarette-addicts). Also it is pretty clear how that data is sold. And how intelligence uses it. Snowden? Anyone?
Now that the masses need it they come up with this bullshit story. There have been companies like this before, Democratic and Republican (e.g. Targeted Victory helped Romney, Obama had his Team). The lemmings out there just used the past 4 years to fill Facebook with all the data they could eventually sell to Cambridge Analytica and their friends.
Grow the fuck up people.