I don't like the choice.
It's a matter of being ~abused. With analytics, many large companies are so powerful they can manipulate my emotions and decisions. Effectively they can choose what I will do.
It's true that people and small companies have always done that, but I'm on a relatively level playing field with them. With these massive corporations, I can do pretty close to nothing about it.
And in many cases we're talking about companies so big they're as powerful or more powerful that whole countries.
The government could arrest someone I love and hold them under administrative detention because they'd decided "type of person X" is bad for the Party. But Facebook manipulate people's emotions - someone with that kind of power could encourage those who they don't like to commit suicide or acts of terror.
It's not obvious to me that 1984 would have be different if we realised that the Party was democratically elected every four years and had merely manipulated everyone using a private service into voluntarily acting that way.