It's more complex than that. The tracking and surveillance are not visible to the average person. Point your camera at someone in a coffee shop or bar and take their picture. They'll be coming over to ask you why you took their photo. The fact that the coffee shop or bar is brimming with overhead cameras is completely lost on them because it is mostly invisible (or least no longer noticed).
Just wait until someone does a massive leak of actual personal data, photos, and videos, as opposed to abstract technical reports and Powerpoint slides that Snowden leaked. The average person will be screaming like a banshee when they can look up all the personal info and private pics of themselves and their neighbors and friends on some public webserver.