Not exactly. In all fairness, as Zuck points out, this is a key part of the story, and in theory, why this is different:

In 2015, we learned from journalists at The Guardian that Kogan had shared data from his app with Cambridge Analytica. It is against our policies for developers to share data without people's consent.

This raises the question of what Facebook was doing (if anything) to prevent this sort of action, but the fact that they just took CA at their word that they deleted this ill-gotten data (of course they didn't), it makes me think they did very little. I think this is just as concerning as any other part of this story. Even if people are knowingly willing to hand over data to Facebook (or the devs of some app) in exchange to use a service, they wouldn't think that it's a free for all and anyone can mine the data for whatever they want.