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> I'm pretty sure that everyone and everyone's mum knew that Facebook was doing stuff like this.

"Everyone" knew Facebook was gathering tons of data on its users and everyone else, but we didn't understand many of the implications until now. People assumed it was just useful for banner-ad type stuff. There are probably even more implications of this data collection that we have still yet to discover.

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That's BS. The Obama campaign bragged about using Facebook data and was praised for it.

No it isn't. I only learned of the political implications of FB data during this election cycle. It's gotten a lot more headlines, and the stories have been much more explicit about the implications. So we've proved "everyone" didn't understand the full implications until now.

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