This article practically comes off as apologetic for Facebook and absolutely ignores the point of outrage for a lot of people. Great example of language designed to lead.

"Facebook, of course, lets you target exactly those boring, old demographic qualities" - just boring old mundane everyday Facebook. No worries here

"To be clear, what Cambridge Analytica did was somewhat worse" - Just a bit worse, but not too far from the norm

"Facebook no longer allows anyone to do this, thankfully, and hasn’t for years" - this has been a non-issue for years, what are you worried about?