> how our civil liberties are being rapidly threatened

It's not that they're being threatened, it's that they're actively being taken away. Society may react to this loss of liberty by restoring it through alternate approaches. Or, it may not.

> Removing firearms videos from YouTube seems perfectly reasonable to me

I mean yes, obviously there are plenty of people who want censorship for one reason or another, otherwise it wouldn't be happening. So one's own comfort with censorship is not evidence that censorship is not happening.

> Is a company taking steps to distance themselves ...

It's what they're doing, not why. Despite the trope, evil never shows up twirling a mustache.