Won't less aggressive language result in more applications from those who are less than 100% qualified, whether male or female?
I don't see where the article shows that men will apply at the same rate regardless of aggressive language.
I don't see where the article shows that men will apply at the same rate regardless of aggressive language.
The trade-off of less aggressive language resulting in both more applicants but also a higher percentage of under-qualified applicants will eventually reach some inflection point where it becomes unproductive, as you're almost certain to already have a well-qualified fit in the batch of interviewees.
What you miss here is that men are often overconfident and women are under-confident. It has nothing to do with qualification. It has everything to do with confidence.
And yes, women are often less confident because tech is an industry often marketed for men.