Is there any chance Microsoft will take a strong stance on privacy like Apple? They seem to have strong business models besides ads so they can avoid becoming a data grubbing pile of crap.
They could certainly strengthen their stance in some areas, though, such as by including Bitlocker in all versions of Windows and using strong E2E encryption in Skypep. But I'm not sure that the majority of people would use Bitlocker anyway.
Did you forget about Prism? https://www.theguardian.com/world/2013/jul/11/microsoft-nsa-...