You're correct in that FB has made these changes in the past that have hurt publishers, but the degree and severity of this last update is unprecedented. Media companies that had $100MM+ valuations months ago have shuttered over night: https://digiday.com/media/live-algorithm-die-algorithm-littl.... Unless you're close to someone in the industry, you wouldn't realize the severity of the situation. I personally know of two separate companies that lost 80% of their traffic overnight and had to shutdown almost immediately. There are much larger companies, with significant VC and private equity backing that are able to stay afloat through this, but they're definitely feeling the impact. This is across the board to all traditional media companies as well, and a lot of people with significant influence and money are not happy.