Also, poor people aren’t buying new cars, they’re buying used cars. So it’ll take a while for new more efficient cars to trickle down, and by that time they’ll have depreciated well past the theoretical delta in price.
It could also be that regulations lead to a superior and different, not necessarily more expensive design.
If we look at the population, then for everyone that needs/wants a car of size X, age Y, and cost Z, then fuel efficiency regulations that increase the engineered complexity of the vehicle will push up the cost and mean the consumer has to trade off with a smaller car, older car, or some other aspect.
Discretizing the population into poor people that can't afford a truck and rich people that can is meaningless when there is an entire distribution of people's incomes and spending preferences.
Great question! There's actually some pretty good literature on it from energy and policy economists. The auto industry, the EPA, and the NHTSA all pull from very similar general background estimates.
"A 1991 study performed by Greene[1] concluded that, for every one mile-per-gallon increase in vehicle fuel economy, the average, per-vehicle cost would be within the range of $100-200 dollars, in constant 1985 dollar terms, and corresponding to a range of $200-400 in 2010 dollars. A review of CAFE by Klier and Linn[2] found that numerous other studies have confirmed these figures. Using the range found in the literature, the projected 12.7 MPG improvement in fuel economy would cost on average somewhere between $2,500 and $5,000 per vehicle."
So... that's the industry perspective. But that's a simple review of the background literature, so it's not that radical. The EPA and NHTSA dip only slightly below the low end, getting down to $2,000 using additional assumptions on that baseline, such as learning curves from past R&D making newer developments cheaper. But the regulators still estimate a positive cost per vehicle. The debate between regulators and industry is the extent of that cost, not whether that cost exists at all.
It's a fascinating area of research, notwithstanding the minefield of biases one has to sort through.
[1] Greene, David L. (1991). “Short-Run Pricing Strategies to Increase Corporate Average Fuel Economy.” Economic Inquiry 29(1): 101–114.
[2] Klier, Thomas and Joshua Linn. (2011). “Corporate Average Fuel Economy Standards and the Market for New Vehicles.” Annual Review of Resource Economics 3(1): 445-462.
This comes up pretty frequently in car discussions. Making smaller cars helps you meet American fuel efficiency requirements, but it's terrible if you also want to (have to) meet American crash safety requirements.
Here's my back of the napkin model, caveat emptor.
Say we're calculating total cost per mile. What inputs do we need?
Fuel price, fuel efficiency, amortized vehicle cost, maintenance/repair costs... both of those last two are dependent on length of ownership in both time and miles, and how old the vehicle was when it was purchased. Purpose of the vehicle is a secondary factor too, affecting efficiency and wear/maintenance.
I'm going to ignore or hold constant some of those but toy with others.
Say fuel is very expensive at $10 a gallon, and also there's a lot of low hanging fruit to increase the efficiency of a vehicle. Say you can get another 5 miles per gallon over your 20 mpg by raising the cost of the vehicle by only $500. And say you don't significantly increase its complexity or repair costs while doing so.
Before you drove 100 miles per week at $50/wk. Now you drive 100 miles per week at $40/wk. You plan to own the vehicle for 10 years. You pay off the difference and get pure profit by the end of the first year.
Sometimes fuel won't be $10 a gallon though. Let's say fuel is cheap, and the low hanging efficiencies have already been exploited. Let's say fuel is $2 a gallon, and you can only get wring 35 mpg up to 36 mpg for another $500.
Now how long does it take for the improved efficiency to pay off the premium?
Just over 60 years.
Increasing the miles driven per week pushes it back the other way. It all depends on your assumptions.
Basically we're looking at a benefit to the driver whenever:
(price_per_gallon * miles_per_week / old_miles_per_gallon) - (price_per_gallon * miles_per_week / new_miles_per_gallon) >= increased_vehicle_cost / lifetime_weeks_ownedThat regulation is required implies that is not the case.
People aren't always rational about price. You might want a more efficient car, but those are newer. You have $1000 and your older car just broke. The repairs cost more than the money you have, and you need to get to work. You would like a nice, efficient car but in your price range, you get gas guzzlers. Oh well, it is better than losing your job.
There are lots of factors like this folks face when purchasing things. Overall cost isn't always a factor even when it should be in a perfect world .