From what I'm seeing, they don't relabel them. What they do is host the open source project "Foo" so that you don't have to figure out how to host it yourself and they name that hosting service "FramaBar". But "Foo" is always there under the heading of "FramaBar", to explain that "FramaBar" is really "Foo".

I also find all the social media links at the bottom (including Facebook) funny / ironic considering the message being delivered.