> The people seeing these ads are under the assumption that everyone else sees them, not that it's specifically targeted at their personality type.
How long will that be true? Do people make that assumption about search results?
How long will that be true? Do people make that assumption about search results?
I agree that it's pretty obvious you're being retargeted when ads for camping supplies start showing up three days after you search for them on Amazon. But the practice of "personalization" of results and ads is far larger and deeper, to a degree that most people never seem to think about.
The truth is WAY worse of course, but she immediately knows the ads she saw won’t show for me as well.
Even when I explain how ads can be different, I don't think people really want to believe it, or understand it, and they certainly do not realize the power of these targeting abilities..