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"Since Casper launched its “mattress in a box” concept in 2014, digital-savvy entrepreneurs have been launching new mattress brands online seemingly every week."

Casper was not the first mattress in a box online company. But Casper definitely is the first company to get the marketing right.

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I think it would be fair to say they Apple'd it.

Given how they sued people who gave bad reviews to their products, I think that is more than enough reason to never buy from them, especially sight unseen.

Right. I got a boxed mattress back in 2007 or 2008, from a place imaginatively called bedinabox or somesuch. It was a fraction of Casper price, too.

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