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It does strike me as a very low barrier to entry business. Amazon could sell domains for 1$ more than versign charge them.

Google could bypass verisign completely and launch their own top level domain with their own root DNS and give away ".go" domains.

The point of the internet is that somebody with enough servers and their own browser could easily introduce their own TLDs.

I understand what you mean technically, but I don't think the point of the internet is to let only companies like Google introduce TLDs.

I like the .go idea, sounds interesting and worth analyzing.