What about Gak? This stuff looks like a rip off of it. My parents hated Gak with a passion due to many messes created by my brother an me.
Edit: looks like Gak was Nickelodeon branded.
I think we had one container of each, and after my mother realized their staining potential, we found them both dried up one day, their lids mysteriously left off.
My daughter? Had me buy a book for her from some girl that she said is on YouTube who makes slime (the book is about slime), she wants glue and other items for the mixture almost constantly, and if she sees a container of slime at Target that looks cool, that's the toy she wants over anything else.
It'd be one thing if that was just her niche, but damn, her friends are all about it too. It is kind of insane.