> What, specifically, is Facebook doing wrong today?

They rank content by the degree to which it captures users’ attentions and prompts sharing. This ranking incentive is fundamentally driven by their advertising business model, where attention from eyeballs and shares generates revenue.

Things that make us angry get shared more; numerous studies show this. An ad-driven social media service is this fundamentally driven to show us content that pisses us off.

> How could they improve?

By facing consequences for the violence they cause and profit from.