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Why is FB advertising revenue per user almost 3x higher in US&Canada vs Europe: $23.14 vs $8.01

Is it because of Europe being more restrictive on how much user data can be used for advertising?

It has to do with (mostly, directly) with GDP per capita. American consumers earn & spend much more than europeans. NA also consumes much more than the rest of the world.

The laws in the UK are already far more restrictive than our American cousins when it comes to advertising. “traffic data” and “location data" are already covered by the e-Privacy Directive 2002/58/EC.

Source: http://resources.infosecinstitute.com/differences-privacy-la...

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