I will never understand why Ubuntu took a very nice desktop Linux distribution, and fucked it up with all these mobile and tablet centric UI absurdities.
Lesson for the kids making these decisions: "new and/or different" != better
And with Windows 8 noone actually used Metro, the real desktop environment wasn't really touched so you always had a polished desktop-oriented UI one key stroke away. Not so with ubuntu that single-handedly obliterated the desktop Linux market dominance it had.
Current users aren't going to abandon it because of these various stupidities. The market they need to capture is the market that wants a look-and-feel-alike product.