Not to mention they made it so Whole Foods is 5% back as well but the thing is Whole Foods is more expensive in general (probably more than 5% compared to other grocery stores).

Hard to say if I'll stay but it feels like a lot of companies are doing this. Netflix has done it as well... I feel companies are running out of ideas to scale their business and so they just say, "Wait a fucking second... our product is awesome! It's worth more!" I kind of wonder how long this will last.