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Comment by gervase | Hacker News Reader

It isn't clear to me from this press release what "leaning into GeForce" means. Will partners need to include the GeForce name as part of their product names, in addition to the product numbers?

Anyway, I'm a little surprised that Nvidia didn't ride out the complaints and press their current GPU advantage, but I assume they're working with a more complete picture of the landscape than I am.

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Oh, they absolutely didn't do this just due to PR reasons. This barely even showed up on the radar even for people who follow gaming technology, let alone the bigger market. Seems pretty obvious they realized they'd totally miscalculated things and this was going to be a legal nightmare for them in the EU. And you don't ride out the complaints anti-competition regulators.

Will partners need to include the GeForce name as part of their product names, in addition to the product numbers?

They already do and have all along. For example, if you search for something like Strix (a gaming brand) every product has either "GeForce" or "Radeon" in the name. The "transparency" that NVidia wants already exists.

They mean to convey emotionality rather than anything material was my take. I didn't see anything about a strategy or resource redirection, but rather they simply end something that wasn't a great look for them PR wise, and this was a PR announcement of that.

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