(Or put another way... imagine this thread's "menu design" story being multiplied 6500 times and DJ researchers analyze the output of those consultations -- the 6500 menus. The corpus reveals some interesting repeating text patterns.)
To apply DJ's findings, we notice that the author India Mandelkern writes:
>Back at the office, our team pooled our observations on multicolored sticky notes that we stuck to a giant whiteboard. “Dishes have no freshness cues.”
We assume this results in a Pei Wei menu[2] with these excerpts (and with particular words _underscored_):
>Then we wok-sear it in our _delectable_ orange sauce and finish it with _fresh_ orange slices
>our Wei Better Orange Chicken and Wei Veggie Orange Chicken are made with _fresh_, not frozen chicken,
According to DJ, the expensive restaurants would not use words like "delectable" and "fresh".
[1] deep link: https://www.youtube.com/watch?v=9iYwUh1Hdho&feature=youtu.be...