Absolutely.

Just to pile on a bit, folks who honestly believe in this line of thought should embrace that cliche about marketing being a conversation.

Think about how you reacted to the last intrusive, nosey person you had to deal with. "No, I don't discuss my sex life or my wallet with someone I met in line at the coffee shop."

I totally understand that metrics are needed to evaluate your plans. Problem is, there is a gradient of behavior your team as a whole gets up to, you don't like to talk about the things you do, and the far end of that gradient is some really smelly, nasty behavior.

So in turn, my problem is I'd be fine with a certain degree of tracking, but I don't know exactly where the bad behavior starts. Once data leaks, it doesn't go away. So all of my decent moves involve overshooting and suppressing tracking I'd be OK with, just to be sure.

I don't know a way out of this trap, sorry.

Getting back to marketing-as-conversation, remember the rebellion over ad-popups? Yeah, that was a big moment of going so far the browser makers slapped you down. We heard all the same wailing, and yet somehow civilization survived. I'm pretty sure you can survive me refusing to allow you canvas-fingerprinting, or unlimited rights to run JS on my machine. Or even Urchin-tag-strippers.