For most people at that time there was no need for even hourly timekeeping, much less minutes or seconds. You woke up in the morning and ate your breakfast, milking the cows took however long it took, then you gathered the eggs from the hens, probably around that time you had lunch, then depending on the season you'd do whatever was needed in the fields until the sun started setting and then you ate supper.
But with navigation you had to know how far to sail in any given direction to not get knocked off your course.
I'm certain that the use of 60 and 12 base systems came from the Sumerians and Egyptians, but their application for timekeeping is probably influenced heavily by sailors.