MoviePass is just an experiment. An important thing they have proved is that there are a lot of people still interested in going to theater and reason they are not doing so is because of lack of flexibility in current business model. I don't see any theater chain learning from this even while they are still going on the same path as RadioShack and Blockbuster. I think eventually MoviePass or some other startup will come around and they will start their own popup-theaters to implement business model such as this.