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Comment by Teknoman117 | Hacker News Reader

If anything, it should show movie theaters that if they dropped their own prices, more people would go to the movies...

I feel the same about concessions. I realize it might all be calculated to the penny for peak income but I would be more keen to regularly buy concessions if I wasn't paying close to $20 for a soda and a popcorn. I would think dropping the cost a bit might increase the number of folks buying. (The margins on it all are what really piss me off.)

I also wish it wasn't essentially a flat price for everything. A small, medium or large anything is generally just fifty cents to a dollar away from any other size. I want a small soda and popcorn I get pressed to size-up for that extra few cents to get a gallon/barrel of each.

"The margins on it all are what really piss me off."

Not that it's your problem as a consumer, but factor in that your ticket price pretty much all goes to the studio. (correct?) And getting $8.50 for the large which costs $0.14 better than getting $8.00 for small which costs $0.12

And if Apple sold the MBP for 500 bucks their sales would 10X. But that wouldn't be profitable.

The difference is that most movie showings are not full, and every empty seat is $12 lost. If you have 50 people seeing a movie at $12, and you'll get more than 10 more people watching it if you price it at $10, you'll make a profit (not to mention concessions).

What respectable theater-chain CEO would admit that and act on it?

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