It was reported when it happened, but most New Yorkers are unaware that Kroger bought Murray's Cheese last year. They already have 400 or so standalone Murray's shops _inside_ Krogers around the country, selling the best cheese and 'specialty food' items (charcuterie, crackers, dips, etc.) you can get in the US. And every person behind the counter is trained by Murray's to know their stuff and be able to make expert recommendations.
Murray's bake-at-home mac and cheese, only available at Kroger, sounds quite nice.