The problem is that folks want either 'no regulation' or 'more regulation'. Neither is the solution.

We need regulation that targets specific problems, nothing more and nothing less. Instead we get regulation that may loosely address the problem it was originally drafted to address, but has since grown into a mess of compromises added at the request of lawyers, lobbyists, and uninformed politicians.

I'll start:

"You cannot send advertising to people when you suspect (e.g. by geofence) they are suffering from a medical emergency."