This further drives centralization of the Internet and the idea that the Internet == Web == Browser.
It's disappointing to see this coming from someone so steeped in Internet contributions and history and believing it to be a good idea.
Bypassing system DNS is not just an enterprise no-go, it probably will end up reducing privacy.
The idea that ISPs sniff DNS is largely a red-herring, and further it's already easily addressed by DNSCrypt or DNS over (d)TLS.