Regarding make or break I understand. We are working on a tool where you can set up triggers and it analyzed your past data to tell you if your market depends on that trigger. E.g. you set weather is sunny, we check in the past 60 days your conversions for sunny days and not sunny days and tell you if there was a difference or not. If there was, we can save you money (or make you more money) if there wasn't we will tell you directly that you won't need this for your market.
I do know we have exceeded several times what we expect to spend on Adwords, for bad keywords/locations that could have been avoided if we were paying better attention.
Instead, try adding integrations for services like zapier or automate.io so people can use their existing triggers that make-or-break their business and integrate it with yours.