The entire system pulled over 2kW of power, a lot of that dedicated to cooling.
This isn't merely "you need aftermarket cooling" but rather "you need to dedicated serious resources to cooling this".
A really cool feature the new AMD CPUs have is that they have a very well implemented turbo, if you give it good cooling it will know how to exploit it and give you more power.
As a side note, is a weird feeling running a 4 core/4 threads CPU when now workstation CPUs could reach up to 64 threads
Overclocking almost always shortens life expectancy of the CPU.
What Intel in this demo did is strapped you behind the car and drove a 100 meters dash proclaiming - look he survived, he 'ran' that 100 meters run like a champ, it's possible to run this fast.