All ideas in NLP are garbage, and all of them are equally idiotic. These so called AI researchers don't have the slightest clue on what they are doing. If you are starting out, you'll probably be more successful ignoring these morons, and try inventing something yourself from the ground up by looking at advancements in cognitive science and linguistics. A new paradigm in AI is emerging, and it's not coming from engineers, but like all innovations, it's coming from the hard sciences (a skillset that the tech scene and Silicon Valley lacks).