Driving the highest traffic sites in the world, and the backend systems that power them for 2 decades, is just marketing? Weird.
Which company does this? While my workplace has used many of these components individually I can't think of a single team that actually uses gRPC off-the-cuff. Nor can I think of anyone that's even mentioned migrating to it.
Disclaimer: I work at Google.
Well, I'll concede the point, but mass adoption doesn't imply idealness.