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Here's a video of Adam Savage trying the Impossible Burger prepared by the same chef in the WSJ video, Traci Des Jardins: https://www.youtube.com/watch?v=TF9bf9uKQQk

Spoiler: he liked it.

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When prepared well (I had the same burger from the same chef) the impossible burger is pretty burger like, though...more fibrous/long grained. When cooked anything above 'medium rare' they're no better or worse than any veggie patty.

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