I very much doubt I am alone in this.
I very much doubt I am alone in this.
Second, if you don't have a single interesting idea, why are you starting a business? Hopefully your business or product is an interesting idea. Write about that!
That's what you think now. Look at how much mileage Gladwell gets out of his core ideas, which wouldn't have a leg to stand on without all that embroidery.
For my product I look for a story to tell in every bug-fix and feature I work on. If nothing else, I want to see if it doesn't add credibility when readers are at least informed how much work goes into a quality product day-to-day.
I would also add becoming a more active commenter as another way to get in the habit of writing in public (something I've been working on lately).