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Even after reading the previous comments in this thread? I'm really not seeing any benefit, just a shifting of company shares and maybe the benefit of all transactions publicly available on the blockchain, but some anonymity would make that seemingly useless.

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Unrelated side benefits include content archival and anti-censorship. I don't think they had those in mind though.

> Unrelated side benefits include content archival and anti-censorship

I fail to see how any of those is relevant to the use of a blockchain. Mirroring a newspaper’s website gives you content archival, which in turns gives you censorship protection (unless the censor can attack all mirrors). A blockchain gives you those advantages because it relies on mirroring (the transactions).

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