And how would you suggest that these many hubs differentiate themselves to compete for your business? If your answer is "they can compete on price," then I think you've just answered the question of why they don't want to do it that way.
Useability. Netflix is so much better at their apps and website than anybody else I have seen.
So much content is already locked behind exclusive streaming rights. I don't see how this would happen without extensive regulation.
Non-exclusive distribution is a failed business model.
Exclusivity works. Most of the population don't torrent. Exclusivity drives subscriptions.