> Employers really, really do not like their employees being paid on the side to dish about the company. And employees were (rightly, I think) hesitant to potentially put their jobs on the line to make a little side cash. In fact, the more exclusive and well-paying the job, the less likely it was worth the risk for insiders to participate. I would imagine The Lobby will face the same problem, especially since it's starting out with a narrow focus on "elite finance" roles, and promising anonymity only goes so far.

I think you skipped this point, or I misunderstood. I work as a management consultant and get regular request to help people (eg is the job something for them, practice interviews, etc). It’s internally encouraged to help in this way, but I’d be extremely hesitant about taking money for it because I don’t think it passes the blush test (couldn’t tell this to a colleague without blushing), and creates wrong incentives (eg there are things about the recruiting process that should not be shared)

Anonymity only strengthens the impression that it’s not ‘kosher’ for me

What are your ither ideas to tackle this? (And perhaps you get sufficient people with just anonymity, that’s fine too :)