From a Google shareholder’s perspective, this approach is unacceptable:

The only way to use their product safely is to engineer your entire business so that cloud providers are completely interchangeable.

Forcing the entire industry to pay the cost of transparently switching upfront completely commoditizes cloud providers, which means they’ll no longer be able to charge a sustainable markup for their offerings.

This is fiscally negligent. Upper management should be fired.

However, it’s great for the rest of the industry — Google nukes a few random startups from orbit, some VCs take a bath, early and mid-range adopters bleed money engineering open source workarounds, and everone else’s cloud costs drop to the marginal costs of electricity and silicon.