The point is that, while these blocks can be complicated and need lots of customization, the ability to grab the source and modify it yourself is a huge enabler. If I could grab a stock IP from a repo and then spend 40 man-hours customizing it, it would be a huge benefit over spending 1000 man-hours making the IP from scratch.
I hate to appeal to expertise, but I've written HDL, synthesized it, and done mask layouts before. I understand that it requires a lot of customizing, but the first step to all of this is sharing. Sharing infrastructural components is a huge reason of why the commodity software business is as robust as it is.