Pascals' Wager: multiply the odds by the cost or benefit of each outcome. The higher the potential cost, the less good your odds look even if the percentage is the same.
Plus wasn't it pascal who invented expected value?
And yes he was the inventor.
But logically, if any one God can exist, then so might any God or set of Gods from any pantheon, including sets never even conceived of by human beings. Since the evidence of any one God over another is the same (zero, it's entirely a matter of faith,) the benefit of belief in any one God over another is also zero, since the set of all possible Gods is infinite.