The Enterprise play sounds like a Holy Grail project. A social network, project management, ActiveDirectory/LDAP all-in-one? As a side project to fund a social network?
To me it sounds like they want to do what most other social networks do, make businesses pay for their profiles and features.
The trading part I'm doubting as well. That's something quite difficult to set up and scale. So it doesn't bode well when they don't offer a proper explanation.
Especially if the admins lock themselves out of the kind of data you need for fraud prevention.