"was held accountable" here is euphemism for harassment, which is not fine nor "holding accountable" and make them victim.

Demanding money back, writing articles about game being bad, suing them, reporting them to authorities (lying in ads can lead to fines) are holding accountable steps.

Harassment is not "consequences", it is just another attempt to euphemism it away. A lot of harassment is not from paying people or wronged customers anyway, it is from people who like to do harassment and do it for fun. This excuse making is quite typical for gaming culture, but just leads to more harassment by next confident emotionally unstable assholes.