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you are misunderstanding, break them up meaning separate them into multiple independent entities that together still provide all the services. Here is a good summary: http://www.stern.nyu.edu/experience-stern/faculty-research/c...

edit: link to full article https://www.esquire.com/news-politics/a15895746/bust-big-tec...

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I am understanding perfectly. These things started out separate. They ended up together... for a reason.

We are spoiled western last men with broadband connections. It isn't enough that we can have all of these things without getting out of our chairs. Oh, no! It has to all be under the same login, integrated with alexa and siri, one-click checkouted with apple pay and google wallet, and cost somewhere in the ballpark of a couple dollars to free.

Ashes to ashes, dust to dust, conglomerate to conglomerate. Just like the AT&T (temporary) breakup.

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