Hacker News Reader

Just last week I was at an unusually good talk by an Ogilvy Vice Chairman Rory Sutherland mentioned in the article.

>Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make

The talk's on youtube. https://www.youtube.com/watch?v=PWiB5H18aug&t=1187s Recommended if you are in to that stuff.

View on HN

Also thought this podcast with Rory Sutherland by Farnam Street / The Knowledge Project was particularly good, especially in what the actual value of brand is:

https://fs.blog/rory-sutherland/

Yeah it was good - similar stuff but more of it.

I thought the bit on economics was interesting - that motivating people by paying or fining them is limiting because there's a lot of other factors you can look at if you are creative. (48m)

This was such a great watch, thanks for sharing!

Reply on news.ycombinator.com