When it comes to the privacy respect I anticipate from the big three, I also have a lot of trust in Apple. Not unlimited, but enough to be comfortable. Amazon’s absolutely at the bottom, to the extent that it puts me off buying a Kindle Fire. Google… I trust but I don’t know if I should.
(I don’t know what to think about Microsoft. I don’t even know if I’m being unfair by not counting them as an equal of the other three).