I would disagree that Apple is viewed as innovative. Granted, this is anecdotal based around people I know, but Apple is widely considered as non-innovative and resting on its iPhone laurels -- at least since Jobs passed away.
75% of the world's population has a cell phone (https://www.rferl.org/a/report-says-75-percent-of-worlds-pop...). No matter what any consumer electronic company introduces in the next 5-10 years, I doubt that it will have more impact than the consumer smart phone trend the iPhone started.
What company has been innovative in the consumer electronic space in the past decade? No matter what Apple does, I don't realistically see Apple or any other company introducing a consumer electronic product that is as successful (revenue wise) in the next decade.
We build technology to help people change habits, with instantaneous positive and negative feedback, and a digital currency called Volts[2] that rewards and pays people to do good habits.
Our goal is to sell the product in the initial phases (next 5-7 years), and eventually give them away to everyone in the world. One of our core products (unreleased) attaches directly to iphones and android -- I can't give too many details, but it becomes part of your phone.
Again, I'm extremely biased. But they say the best way to predict the future is to create it, so ¯\_(ツ)_/¯