I'm trying to get my family to try it for a few weeks to spur a lifestyle / eating change but it's been difficult. Most people are locked into the three meals a day (and likely a few snacks) mindset.
I think flipping it around to skip breakfast is far easier, both in terms of self-control and socially. Food is really important to most cultures, and an incredible amount of social cohesion is built around sharing meals together, primarily dinner, but also lunch. But for most people's lifestyle, if you start skipping breakfast, many people won't even notice.