If we consider the goal of research to improve society, then yes, I think it's reasonable to expect a researcher to spend some time considering whether what they're doing is going to actually improve society. In biology, most funding agencies require you to take a brief (~8-10 hours of class time) course on the responsible conduct of research, even if you aren't doing any human subjects research.
In the specific case you gave of the non-quantum recommendation algorithm, the negative impacts should be more or less the same as the impacts of the quantum algorithm, but with less of a barrier to entry. And even the person proposing this acknowledges: "We all agree it’s hard and that we’re going to miss tonnes of them, but even if we catch just 1% or 5%, it’s worth it."