The search in other parts of the world is already distorted or full on censored across various "morally acceptable bounds". China just happens to have different morality. This is more akin to McDonalds having a different menu everywhere than it is akin to Orwellian thought policing or that being a universal wrong. The morality is different and ethical is subjective. If you don't like it, don't use it, but to say this is some kind of outright evil imposed by the government is to ignore that the majority of Chinese support Confucian morality and there is little concept of Western style privacy. Why should China abide by Google employees morality? That is the bigger question to me. Why should Google abide by their employees morality either?